The Makeup Show Europe, Berlin: Beauty Blogging and Beyond with Felicia Walker Benson

• Have a unique voice, don’t just regurgitate press releases. This will help set you apart.
• Use proper grammar and correct punctuation.
• Be careful what you call your self. Avoid labels like “product junkie” try expert or  makeup artist instead. 
• Treat your passion like a business. At work we sit at a desk, focus on a goal  and as a result get a lot of work done. You should blog with the same attitude.
• Content is key. Content is the most important thing on your blog, without it any another thing you do for your blog is a waste.
• Be consistent. 

• Write an editorial calendar and use it as a guideline. This will help structure and organize your posts.
• See everything as an opportunity and make the best of it.
• Unique content like videos and exclusive interviews give people a reason to read your blog.

• Be humble. It’s important to be nice to people you meet.
• To protect the work you share on the internet, copyright it and watermark your pictures.
• Own your own domain. This is very important because every day you don’t is a day someone else could use your business name.
• Social networks work well together and are a great way to promote your blog.

TTFN!